As Strategy Director at Omasu, Olivier is a visionary leader shaping retail brand direction, unlocking consumer insight, and driving omnichannel growth across APAC. With experience at Estée Lauder Companies, Procter & Gamble, and BCG, he has led initiatives that delivered measurable gains in sales, clienteling efficiency, and conversion. His expertise spans retail innovation, customer experience, and scalable go-to-market strategies that connect creativity with commercial performance.